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Trade promotion lotteries

A trade promotion lottery is a lottery designed to promote a trade or business. This includes any scheme that gives away prizes by any means that include an element of chance at any stage. Even if partially skills-based, the scheme will still have to be conducted in accordance with the regulations.

From 20 June 2015, businesses, charities and community organisations no longer need to apply to the Victorian Commission for Gambling and Liquor Regulation (VCGLR) for a permit to conduct a trade promotion lottery.

While a permit is no longer required, all trade promotion lotteries conducted in Victoria must continue to comply with the conditions provided for in the Gambling Regulation Act 2003 and Gambling Regulations 2015.

A full list of the conditions that currently apply to trade promotion lotteries can be found at the trade promotion lotteries FAQs page.

There are transitional arrangements for holders of existing permits. For persons who held a current permit to conduct a trade promotion lottery immediately prior to 20 June 2015, and if the trade promotion lottery will run on or after that date, the conduct of the trade promotion lottery must continue to comply with the conditions that were in force immediately before 20 June 2015.

The VCGLR will continue to regulate trade promotion lotteries by ensuring compliance with the mandatory conditions. If a business conducts a trade promotion lottery in contravention of the mandatory conditions, a penalty exceeding $9,100 may apply on 1 July 2015.

For more information go to the Trade promotion frequently asked questions.


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