IMPORTANT NOTICE: A Declared State of Emergency is currently in place across Victoria. For more information, see: COVID-19 information for licensees
There are clear standards and guidelines for licensees to follow when advertising or promoting liquor sale or events.
The way alcohol is promoted and sold influences patrons, the way they consume alcohol and how they behave. Some drink promotions can encourage the excessive and irresponsible consumption of alcohol, which in turn contributes to: