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The Victorian Commission for Gambling and Liquor Regulation (VCGLR) is the independent statutory authority that regulates Victoria's gambling and liquor industries.

Our vision is that Victorians and visitors enjoy safe and responsible gambling and liquor environments.
Gambling
Gambling
The VCGLR regulates businesses focusing on the people, premises, products and promotions involved in supplying gambling to ensure the integrity of Victoria's gambling industries and to minimise harm.
Every situation is unique.
What best describes your situation in the Victorian gambling industry?
  • Gaming venue operator
  • Gaming industry employee
  • Wagering and sports betting
  • Bookmaker (and employee)
  • Lotteries
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  • Keno
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Liquor
Liquor
The VCGLR regulates businesses focusing on the people, premises, products and promotions involved in supplying liquor to ensure the integrity of Victoria's liquor industries and to minimise harm.
Every situation is unique.
What best describes your situation in the Victorian liquor industry?
  • Restaurant / Cafe
  • Bar / Night club
  • Live music venue
  • Temporary or major event
  • Bottleshop
  • Sexually explicit entertainment venue
  • Liquor Accord Member
  • Liquor Wholesaler
  • Sporting and community club
  • Pub
  • BYO
  • Winery, Brewery or Distillery
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  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
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  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
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  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
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  • Understand your liquor licence
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  • Education and training
  • Public holiday trading
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  • Education and training
  • Public holiday trading
  • Licensee resources
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  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Public holiday trading
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
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Promotions banned by the VCGLR

Other related content
LiquorFestivalFood and wineMajor eventResponsible Service of Alcohol

There are clear standards and guidelines for licensees to follow when advertising or promoting liquor sale or events.

The way alcohol is promoted and sold influences patrons, the way they consume alcohol and how they behave. Some drink promotions can encourage the excessive and irresponsible consumption of alcohol, which in turn contributes to:

  • anti-social behaviour
  • alcohol-related violence and disorder, and
  • adverse health effects.

Download the list of Promotions banned by the VCGLR (PDF, 527.06KB)

Page last modified 
17 March 2020
Related forms 
PDF 527.06 KB
List of promotions banned by VCGLR
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Responsible alcohol advertising and promotions
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