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The Victorian Commission for Gambling and Liquor Regulation (VCGLR) is the independent statutory authority that regulates Victoria's gambling and liquor industries.

Our vision is that Victorians and visitors enjoy safe and responsible gambling and liquor environments.
Gambling
Gambling
The VCGLR regulates businesses focusing on the people, premises, products and promotions involved in supplying gambling to ensure the integrity of Victoria's gambling industries and to minimise harm.
Every situation is unique.
What best describes your situation in the Victorian gambling industry?
  • Gaming venue operator
  • Gaming industry employee
  • Wagering and sports betting
  • Bookmaker (and employee)
  • Lotteries
  • Bingo
  • Keno
  • Raffle
  • Casino
  • Community and charitable gaming
  • Manufacturer, supplier or tester
  • Monitoring service
  • Back
  • Apply for a new licence, permit or registration
  • Understand your gaming licence
  • Manage my gaming licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Back
  • Apply for a new licence
  • Understand your licence
  • Manage my licence
  • Education and training
  • Licensee resources
  • Back
  • Apply for a new licence
  • Understand your permit
  • Manage my licence
  • Bookmaker employee application
  • Licensee resources
  • Back
  • Trade promotion lotteries
  • Public lotteries
  • Back
  • Apply for a new licence
  • Understand your permit
  • Manage my licence
  • Licensee resources
  • Back
  • About Keno
  • Understand your permit
  • Licensee resources
  • Back
  • Apply for a new licence or permit
  • Understand your permit
  • Manage my licence
  • Licensee resources
  • Back
  • Understand your permit
  • Licensee resources
  • Back
  • Apply for a new permit
  • Understand your permit
  • Manage my permit
  • Licensee resources
  • Back
  • Apply for a new licence
  • Understand your permit
  • Manage my licence
  • Licensee resources
Liquor
Liquor
The VCGLR regulates businesses focusing on the people, premises, products and promotions involved in supplying liquor to ensure the integrity of Victoria's liquor industries and to minimise harm.
Every situation is unique.
What best describes your situation in the Victorian liquor industry?
  • Restaurant / Cafe
  • Bar / Night club
  • Live music venue
  • Temporary or major event
  • Bottleshop
  • Sexually explicit entertainment venue
  • Liquor Accord Member
  • Liquor Wholesaler
  • Sporting and community club
  • Pub
  • BYO
  • Winery, Brewery or Distillery
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Understand your liquor licence
  • Manage my licence
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Public holiday trading
  • Forums and accords
  • Back
  • Apply for a new licence
  • Understand your liquor licence
  • Manage my licence
  • Education and training
  • Public holiday trading
  • Licensee resources
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There are clear standards and guidelines for licensees to follow when advertising or promoting liquor sale or events.

 Tags Festival, Food and wine, Major event, Liquor, Publication

Licensees have clear obligations under the Liquor Control Reform Act 1998 to serve alcohol responsibly. This page outlines guidelines and principles in relation to responsible alcohol advertising and promotions.

 Tags Liquor, Publication
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